*This post was first published on my blog*

One of my favorite projects this year, turned out to be one that I have been a part of for the past 5 years. NFL works with The Famous Group to design, animate and produce a series of animations for NFL’s supported initiatives throughout the football season.

2020’s message was that of strength, positivity but also, of humanity. We’re all in this together and, as NFL’s tagline said this year, “It takes all of us”.

Working from home in 2020 most certainly changed my perspective on many things, including my thoughts on how to approach a project I have been a part of for many years. …


This post was originally published on my pateron page Hugo and Irina.

I am starting a comic from scratch. The stories are drawn from real events, scrambled through my brain, caricatured onto tracing paper, and re-assembled digitally. Along the way I’ll sharing my experience from the point of view of motion artist tackling a new creative medium.

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Being a motion graphics artist by profession, I am approaching this project like I would an animation.

What’s a motion graphics artist?

A motion graphics artists (aka mographer), is a professional who works with the moving image. …


Freelancing will throw you into the unexpected. It’s worth it.

The beauty and horror of being a freelancer is that you are usually called upon only when everything is on fire. This is exactly why I love freelancing. I get thrown onto surprising projects with impossible deadlines, where it’s up to me to figure out how to solve the puzzle.

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I am excited to share one of the coolest projects I have worked on so far in 2018. In theme with October’s spookiness, I was hired by Uproxx to work on an animated horror short promoting Intel’s Optane Technology. The project was a massive collaboration between animators, a musician, projection mappers, an actor, editors, a film crew and more.

The Script: James, walks alongside a wall covered in graffiti. His shadow takes on a life of it’s own, eventually transforming into a monster and dragging the boy into the wall. Thus, turning James into part of the wall’s graffiti.

The caveat: We have two weeks to make this happen.


Dosshaus Presents “Paper-Thin Hotel” at the Corey Helford Gallery

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After running some errands in downtown LA, I stopped by the Corey Helford Gallery to see the Dosshaus “Paper Thin Hotel” show.

I found myself walking through a hotel made out of hand painted cardboard. Every room is filled with an incredible amount of detail, hinting at the type of guest staying there. If you keep your eyes open you might spot a gun, or drugs, fancy little slippers, a phonograph, a box of chocolates, matches, cat food, and a multitude of other objects revealing stories. Walking through the hotel lobby, guest rooms, hallway and bar felt like walking within a series of drawings. A funny mix of fantasy and reality settles in as all the objects are so familiar yet, completely fictional. …


1D 5L 2D 6L 3D 7L 4D 8L 5D 1L 6D 2L 7D 3L 8D 4L

The beauty about Los Angeles is that the minute you look at the city’s calendar, there is definitely something going on. This Saturday I attended the opening of Heather Cook’s exhibit, “1D 5L 2D 6L 3D 7L 4D 8L 5D 1L 6D 2L 7D 3L 8D 4L” at the Praz-Delavallade gallery.

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Heather Cook received her MFA at Art Center College of Design in Pasadena which, made the exhibit particularly interesting to me.

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Two series of woven work was presented throughout three rooms. You are first presented with Cook’s Shadow Weaves and then lead to see the Weaving Drafts. The compositions are made out of yarn. …


Inclusive versus Exclusive

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Guillermo del Toro’s “The Shape of Water” won Best Picture and Best Director at the 90th Academy Award this year. I truly believe it was deserved. Although tackling some extremely serious subjects, del Toro’s fairy tale approach allowed me to immerse myself freely in today’s reality through magic. Del Toro’s use of fantastical worlds allows personal interpretation of his ideas; an approach based on invitation versus invasion. In a society where we are constantly and forcefully bombarded with strong opinionated media, I found an open ended fairy tale to be the most approachable commentary on our world’s reality today.

A fairy tale is for everyone

Today’s topics on inequality in race, sex and status are so constantly pounded into our heads that there is often a feeling of helplessness which, can be followed by feelings of rejection and shut down. By aggressively addressing the differences there seems to be a push towards exclusivity instead of inclusiveness, which in turn only causes a larger inequality gap. The Shape of Water does an extraordinary job at addressing some very serious issues in today’s society without feeling like a personal attack. Just like old fairy tales, this is a story for anyone and everyone. The tale is not catered to a specific group of individuals which, in my opinion is the only way to tackle inequality. …


☑ ️6 check marks for a complete cover letter

The digital age we’re living in is speeding everything up. We want our news in a headline, our education in bullet points, and our courtships in a swipe. Cover letters have gotten minimal too, a habit that doesn’t always work to our advantage. Candidates omit essential bits of information that could have been the very reason to get hired. This article will explain 6 key parts to a bare minimum but, complete cover letter.

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Throughout my years of freelancing I have had the opportunity to create a wide professional network, which has occasionally positioned me into becoming a recruiter. I will often post jobs for fellow colleagues. Many of the cover letters I receive don’t get forwarded because there simply isn’t enough information to forward. Your cover letter doesn’t have to be an essay. Concise and straight to the point is often much appreciated. …


#Interview What is it like to be a woman in the field of Motion Graphics?

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I was interviewed by Hannah Kowalczyk-Harper, on Venture App this past Wednesday. An interview chat in front of a live audience was definitely a new experience for me! We discussed everything from work to travel, to being a woman in the motion industry. If you are new to Motion Design, or are perhaps considering it as a field, you might find some of this conversation helpful.

Below is an abridged version of the interview. For the complete conversation visit the original Venture App discussion here: https://va.chat/11kvw

Hannah: Did you always know you would be in motion graphics? …


It’s officially the second week of 2018. The holidays are over and reality is starting to kick in. You might be thinking, “I am graduating this year. Am I ready? Will I have work?”. It’s not too early to start thinking about your first industry job out of school. Take advantage of these upcoming months to prepare yourself for the day after your graduation.

Here are 5 things you should be thinking about in the upcoming months.

1. ROCK THE JUNIOR DESIGNER CARD

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Being a junior designer is a precious opportunity. If you play your cards right, you can make some of your biggest steps towards becoming a successful player in your field of work. …


A reflection of what I learned at the American School of Milan

Now that it has been more than a decade, since I graduated high school, I find myself looking back at my education at the American School of Milan more often than ever.

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Being brought up in a multicultural environment will have a priceless effect on your life. You will strive to be more open minded. You will be more patient. More compassionate. Humble. Your fluency in cross-cultural communication will make you easily adaptable to the most unexpected situations in life.

When I was in school, my group of best friends was made up of kids from Italy, South Korea, Finland, Turkey, Paraguay, Japan, United States, India, France, Switzerland. My classmates consisted of even more nationalities. This obviously meant, great food at slumber parties. …

About

El Ogorodova

A Muscovite raised as a Milanese, is now designing between Los Angeles and Lugano. el-ogorodova.com

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